I just (a week ago) got the newest book from those crazy kids behind ARTISAN BREAD IN 5 MINUTES A DAY. It’s called HEALTHY BREAD IN FIVE MINUTES etc. and it’s the same idea as the first book, which I celebrated here and here (and in my belly), only this time it’s with all whole wheat flour.
The results are simply delicious. I mixed up a batch in 6 minutes, on Monday, when I was sick (I washed my hands, for pete’s sake!) because I was low on bread but happened to have some vital wheat gluten on hand, you know that goes, and then fixed up a one pound free-form loaf in the time it took me to toast the last piece of storebought bread in our pantry on Tuesday. Let’s call that 4 minutes. It took the oven 20 minutes to heat up, and then another 30 to bake the bread.
(Here’s the bread-sludge right after its initial rise).

That leaves me with approximately 3 more pounds of dough hanging out in the fridge waiting for me to get hungry.
Now, being a cheapskate of the first order, this also leaves me with a question. Is baking bread at home, with this ingeniously simple system, cheaper than buying it at the store? Or just healthier and more delicious?
There is only one way to find out: STINGY NINJA STYLE. (Props here go to Amy Dacyczyn, brilliant mind behind the Tightwad Gazette for being the original Ninja of Savings and showing me how to do this sort of math when I was but a Frugal Grasshopper. Amy, if you are out there, please go on Twitter, where your powers would be ten-fold.)
First we have to decide what a comparable loaf of bakery bread costs. What’s comparable? A fancy, cracklin’ crusty, soft-textured, scrumptious one-pound loaf of whole-wheat bread with no funny business on the ingredients list. For the sake of argument, we’ll say it costs $3.50 around here and never goes on sale, which it doesn’t. We’ll call that Bread A (for Aren’t you fancy?).
Also, since Woodmans sells a small store-brand wheat /white loaf with no funny bidness in it at the low low price of $1.99, and that’s probably what I would buy if I weren’t making bread myself, we’ll throw that into the mix. We’ll call that Bread R (for Real world).
Now then, how much does a loaf of Bread H (for Homemade, or Holla!) cost?
That’s where the maths get a little more complicated.
First we have to make a few assumptions:
- Assumption one: vital wheat gluten rarely goes on sale.
- Assumption two: cheapskates buy our yeast in jars, not packets.
- Assumption three: that $3.50 bakery loaf of Bread A is not made with organic flour, either. I’ll do the math on organics another day.
- Assumption four: four cups of water will count as virtually free unless we actually open a bakery.
- Assumption five and six: you already have a bread knife, and you actually like bread, and thusly will eat it all.
Okay, are we all assumed?
Now then.
Let’s say we buy whole wheat flour, on sale, at $2.48 for a 5 pound bag.
A ten oz box of vital wheat gluten is $3.89 at the local co-op (though they also sell it in bulk, but I can’t remember for how much right now).
A 4 oz jar of active dry yeast is $6.95, full price, but they often have coupons and sales bringing it down to what I paid: $3.95.
White unbleached flour (which you need a smidge of) can be nabbed on sale for 98c for 5 lbs.
The salt is 50c for a drum. Kosher is more expensive, and called for in the recipe. But I use table salt for this. See also: cheapskatery.
Now, using my friend and yours, Excel, I’ve calculated the price per oz of each item and the number of ounces needed for the four pound batch. That involved a lot of maths and some unit conversions. Stand back and look on in awe:

Now, I’ve left out the oz of each item required by the recipe to keep from giving away what the authors of this book are trying to sell, but that’s what would normally go in column E. And then column F would be the cost of each ingredient actually used in the recipe (column E times price per oz). And the total of column F would be…
$1.986
Gasp! My FOUR LOAVES of homemade whole wheat bread sets me back $1.986. That’s just under fitty cents per loaf. Bargain, right?
Well, yes. But we also have to factor in a few other things. First, the oven.
It ain’t as precise as you would think to figure out how much it costs to run your oven for 50 minutes. According to this man and his amazing hair, running our electric stove at 350’ for an hour costs about a quarter. (You are supposed to bake the bread in a hotter oven, but for some reason, our oven just doesn’t seem to want to get much hotter than 400, and even this takes a good half hour, so we’ll say 350 over the full hour seems close enough.) But, being me, I had to check with my own price per kWh, which is found on my incredibly complex MG&E bill just under the formula for calculating the weight of dark matter. And guess what! In December, 2 kWh, or an hour’s worth of bread bakery, cost me only 19c. NINETEEN CENTS!
So now we have a total of 69c a loaf. Still a bargain, one would say. But just how much of a bargain?
Well. Comparing Bread H at 69c to Bread R at $1.99, we’re looking at a buck thirty saved per loaf, $5.20 saved per four pound batch. Labor-wise, I’ll spend six minutes to make the dough, 4 minutes to ready it for the oven, and another minute taking it out of the oven, tapping on it a little, and inhaling deeply of the aroma. So we’ll say, for the four loaves, 26 minutes total. Now, if I save $5.20 by spending 26 minutes making bread, that means I’m saving (paying myself) exactly 12 bucks an hour for my bread baking efforts! Not too shabby for something as pleasant as bread bakery.
But, just for fun, let’s not stop there. What about if I were comparing my homemade bread to a bread equal in quality (Bread A), and not just the bread I would buy if I weren’t making my own bread (Bread R). What would I be “paying myself” then?
Hum to yourself for a moment. Lessie, $3.50 minus $.69 is $2.81 per loaf times four loaves is $11.24 per batch divided by 26 minutes times 60 minutes for an hourly wage of…
$26 bucks! Tax free!

Whew. Tomorrow, join us while I calculate the cost of the running shoes I’m going to need to replace twice as frequently to make up for the vast amount of homemade bread I am capable of eating.